Burson-Marsteller Crisis Course
Because of Burson-Marsteller?s leadership in crisis management, many of our clients have suggested over the years that we conduct external courses in crisis management. I?m proud to say that, for the first time, Burson-Marsteller Miami is partnering with the University of Miami School of Business Administration, to conduct such a course. The one-day, accredited crisis management course will be held on December 6, 2017, with a Welcome Dinner on the evening of December 5, 2017.
This course is designed for communications, public affairs, legal, security, and other professionals involved in managing crises at corporations, educational institutions, government entities and other organizations. The lead faculty will be Dr. John Quelch, Dean of the UM School of Business Administration and Charles Edward Wilson Professor of Business Administration Emeritus at Harvard Business School, and Karen Doyne, Leader of Burson-Marsteller?s U.S. Crisis Practice. Among other faculty will be Jorge Ortega, Managing Director and crisis expert, and Sarah Tyre, who leads Burson-Marsteller?s Cybersecurity Specialty Team.
Participants will:
? Learn how to create a top-performing crisis team
? Hear from leading crisis experts about core principles ofmanaging today?s crises
? Participate in MBA format case study discussion
? Engage in crisis simulation exercises with Burson?s latest real-time software, Pressure Point?
? Network with executives from diverse industries
This special one-day course will be held at the University of Miami campus in Coral Gables, Florida. Below please find the agenda. Participants can sign-up by clicking here: Burson-Marsteller and University of Miami Crisis Management Courseor click the register button on the attached flyer.
The standard course fee is $1,750.00, but we are happy to offer a special discounted rate for Chamber partners. Those who sign-up may enter the promotional code CHAMBER to obtain the discounted course rate of $1,350. We encourage early registration, as capacity is only 40 participants.
Working Agenda:
Tuesday, December 5, 2017
6:30 pm Welcome Dinner and Team Introductions: By Dr. John Quelch and Jorge Ortega
7:30 pm Presentation: Crisis Management: The Burson Marsteller Best Practice by Karen Doyne
9:00 am Breakfast/Class Content Review
9:30 am Dr. John Quelch Presentation: MBA case study presentation and discussion
10:15 am Break
10:30 am Crisis Case Review
11:15 am Cyber Security Presentation/Case Study with Burson Global Cyber Crisis Expert Sarah Tyre
12:00 pm CEO Keynote Speaker/Lunch
1:00 pm Social Media Crisis Panel Moderated by Jorge Ortega
1:45 pm Pressure Point? Crisis Simulation Exercise and Discussion
3:45 pm Break
4:00 pm Crisis Preparedness: Not if, but when? Presentation by Karen Doyne
4:30 pm Conclusion/Networking
5:00 pm Participant Certificate Distribution and Cocktail Reception
